{"product_id":"americolor-bright-white-soft-gel-paste-20-oz-food-coloring","title":"AmeriColor Bright White Soft Gel Paste – 20 oz | Food Coloring","description":"\u003ch2\u003eElevate your decorating with AmeriColor Bright White Soft Gel Paste\u003c\/h2\u003e\n\u003cp\u003eAmeriColor Soft Gel Paste is the first choice of top decorators worldwide, offering a clean, bright white that opens up expansive design possibilities. This paste is designed to deliver deep, vibrant color while helping you achieve consistent results from batch to batch. The formulation emphasizes color strength and stability, which can support a smooth, predictable finish across projects and surfaces.\u003c\/p\u003e\n\u003cp\u003eWhether you’re coloring royal icing, buttercream, fondant, cake batter, cookie dough, macarons, or other creative mediums, this paste provides a reliable base for your palette. The color payoff is strong enough to create bold accents yet versatile enough for subtle shading, giving you flexibility across styles—from playful fondant accents to elegant piping on cookies and cakes.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you can color with confidence\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRoyal icing\u003c\/li\u003e\n  \u003cli\u003eButtercream\u003c\/li\u003e\n  \u003cli\u003eFondant\u003c\/li\u003e\n  \u003cli\u003eCake batter\u003c\/li\u003e\n  \u003cli\u003eCookie dough\u003c\/li\u003e\n  \u003cli\u003eMacarons\u003c\/li\u003e\n  \u003cli\u003eEven slime\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey benefits that support your workflow\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep, vibrant white color with strong coloring power.\u003c\/li\u003e\n  \u003cli\u003eSuperior coloring strength that helps achieve rich tones and consistency across batches.\u003c\/li\u003e\n  \u003cli\u003eResists separation or weeping and does not harden, supporting smooth finishes.\u003c\/li\u003e\n  \u003cli\u003eSignature squeeze bottle with flip-top cap for precise, controlled dosing.\u003c\/li\u003e\n  \u003cli\u003eKosher certified and proudly made in the U.S.A., aligning with quality standards.\u003c\/li\u003e\n  \u003cli\u003eOne bottle provides ample color for multiple projects, reducing reorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use ideas\u003c\/h3\u003e\n\u003cp\u003eImagine tinting royal icing for delicate piping with a bright, clean white that stays true across long decorating sessions. Use it to shade fondant for crisp, opaque highlights or to color buttercream with consistent results for cupcakes and layer cakes. For macarons, a deep white base can help shells appear uniform, while cookie dough or cake batter take on a cohesive, professional look. The paste’s reliable performance also makes it a solid choice for experimental crafts like slime, where stable color and smooth mixing matter.\u003c\/p\u003e\n\n\u003ch3\u003eProduct snapshot\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOne bottle of Bright White Soft Gel Paste\u003c\/li\u003e\n  \u003cli\u003eDesigned to meet and exceed decorating needs\u003c\/li\u003e\n  \u003cli\u003eKosher certified, made in the U.S.A.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What surfaces can I color with AmeriColor Bright White Soft Gel Paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for royal icing, buttercream, fondant, cake batter, cookie dough, macarons, and even slime; color is deep, even, and stable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the practical benefits of using this gel paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It delivers strong color without separating or weeping and won't harden; the squeeze bottle helps precise dosing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AmeriColor","offers":[{"title":"Default Title","offer_id":52462839267604,"sku":"B00MHSRNNK","price":33.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/1851\/8292\/files\/americolor-bright-white-soft-gel-paste-bottle.jpg?v=1778025091","url":"https:\/\/nuvantry.com\/products\/americolor-bright-white-soft-gel-paste-20-oz-food-coloring","provider":"Nuvantry","version":"1.0","type":"link"}