{"product_id":"ippodo-tea-hatsu-matcha-40g-light-astringent-for-lattes-usucha-desserts-kyoto-since-1717","title":"Ippodo Tea Hatsu Matcha (40g) – Light \u0026 Astringent for Lattes, Usucha \u0026 Desserts | Kyoto Since 1717","description":"\u003ch2\u003eMeet Hatsu: a light, refreshing matcha for everyday rituals\u003c\/h2\u003e\n\u003cp\u003eHatsu Matcha from IPPODO TEA CO. offers a delicate, light body with a refreshing astringency that finishes cleanly. Sourced from Kyoto’s long-standing tea craftsmanship, this 40g tin makes a versatile addition to your pantry, inviting you to explore both everyday and special-occasion preparations. It’s crafted to deliver a bright cup without heaviness, making it suitable for mixed drinks as well as traditional whisking.\u003c\/p\u003e\n\u003ch3\u003eKey characteristics\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshingly astringent, with a light body and a crisp aftertaste\u003c\/li\u003e\n  \u003cli\u003eShort, sharp aftertaste—the shortest among IPPODO’s offerings\u003c\/li\u003e\n  \u003cli\u003eBeautifully versatile: ideal for lattes, straight usucha, smoothies, and desserts\u003c\/li\u003e\n  \u003cli\u003eHeritage: Kyoto craftsmanship since 1717, balanced for home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePopular uses and occasions\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLatte creations: pair with milk or plant-based options for a bright, creamy drink\u003c\/li\u003e\n  \u003cli\u003eUsucha (straight tea): quick whisk, pale-green cup with a clean finish\u003c\/li\u003e\n  \u003cli\u003eDesserts and baking: subtle color and aroma that don’t overwhelm delicate recipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePreparation and care tips\u003c\/h3\u003e\n\u003cp\u003eFor best balance, use water around 80°C and whisk briskly with a traditional chasen until a light foam forms. Start with a small amount of powder and adjust to taste. Store in a cool, dry place to preserve freshness and vibrant color.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers choose IPPODO Hatsu\u003c\/h3\u003e\n\u003cp\u003eThis balance of light body and refreshing finish makes Hatsu a flexible option for those exploring a lighter matcha profile. It supports a range of beverages and bakes without overpowering other ingredients, while highlighting the quality craftsmanship behind Kyoto’s tea tradition.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Ippodo Hatsu Matcha unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hatsu is a light-bodied matcha with a short, sharp aftertaste, ideal for lattes, usucha, and desserts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I prepare Hatsu Matcha for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Whisk with water around 80°C until frothy; great for latte, smoothies, or baking recipes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IPPODO TEA CO.","offers":[{"title":"Default Title","offer_id":52471206379796,"sku":"B07SPYZS85","price":49.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/1851\/8292\/files\/ippodo-hatsu-matcha-packaging.jpg?v=1778049730","url":"https:\/\/nuvantry.com\/products\/ippodo-tea-hatsu-matcha-40g-light-astringent-for-lattes-usucha-desserts-kyoto-since-1717","provider":"Nuvantry","version":"1.0","type":"link"}