Starbucks VIA Italian Roast Instant Coffee - Dark Roast, 100% Arabica, Single-Serve Packets (50)

Starbucks VIA Italian Roast Instant Coffee

Experience a quintessential Starbucks dark roast in a convenient instant format. The Italian Roast is slightly deeper than our Espresso Roast, offering sweetness and depth without a smoky edge. Each packet delivers a reliable cup when you’re short on time or miles away from a cafe.

In the cup, expect a balanced aroma with subtle notes of dark cocoa and toasted marshmallow. The coffee retains a smooth sweetness that blends well with cream and sugar, providing a robust, satisfying finish. Made with 100% Arabica beans, the blend aims for clarity and character that stays true from start to finish.

Key benefits at a glance

• Premium instant coffee in a 50-count box for dependable daily rituals
• Dark Italian Roast with rich flavor notes that pair beautifully with milk or creamer
• Café-quality flavor in a convenient, single-serve format, crafted with Starbucks roasting precision
• Flexible use: simply add hot water for a quick cup or customize with your favorite additions
• Ethically sourced: Starbucks partners with Conservation International to support responsible farming

Real-life use cases you might appreciate

• Morning routine: a fast, flavorful start that travels well in a bag, briefcase, or desk drawer
• Travel and on the go: high-quality coffee without the need for equipment or grinding
• Office or shared spaces: a reliable single-serve option that minimizes cleanup and wait time

Flavor, aroma, and versatility

VIA Italian Roast is known for its depth paired with a touch of sweetness, which can be enhanced with your preferred add-ins such as milk, sugar, or creamer. It’s a bold cup that holds its character when mixed with dairy or alternatives, making it a versatile choice for different mornings and moments.

Packaging and responsibility

The product is distributed under license by Nestlé, ensuring consistent quality across environments—from home kitchens to office break rooms—while Starbucks maintains its standards for taste and experience. The blend reflects a commitment to quality, clarity, and sustainable sourcing that aligns with broader brand values.