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Japanese Snacks

Japanese snacks range from fruity chews and chocolate-coated sticks to savory rice crackers and furikake seasoning. Use this guide to find a starting point.

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Japanese snacks range from fruity chews and chocolate-coated sticks to savory rice crackers and furikake seasoning. Use this guide to find a starting point.

A quick tour of Japanese snacks

Japanese snacks are known for seasonal and regional flavors and careful packaging. Hi-Chew, made by Morinaga, is a soft, fruity chew. Pocky, from Glico, are biscuit sticks dipped in chocolate or flavored cream. Mochi are soft rice-cake sweets, often filled with bean paste. Arare and senbei are crunchy rice crackers, and furikake is a dry seasoning of seaweed, sesame and other flavors that's sprinkled on rice.

How to choose

  • Chewy candy: Hi-Chew fruit flavors such as grape, strawberry and mango are an easy start.
  • Chocolate: Pocky-style sticks come in classic chocolate, strawberry and matcha.
  • Savory: arare mixes and rice crackers pair well with green tea.
  • For meals: furikake adds flavor to rice, eggs, popcorn and avocado toast.
  • Freshness: soft mochi has a shorter shelf life than packaged candy.

Brands and prices

Brands in this collection include HI-CHEW, Mochi Foods, YAMASAN KYOTO UJI, Pocky, Fusion Select and Glico. Most products are priced between $19 and $44. You'll also find items labeled gluten-free by their makers.

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How to enjoy them

Build a tasting box with one chew, one chocolate snack and one savory cracker, and serve it with green tea or matcha. Sprinkle furikake over plain rice, rice balls or scrambled eggs.

Frequently asked questions

What are the most popular Japanese snacks?

Hi-Chew, Pocky, rice crackers, mochi and KitKat's Japanese flavors are among the best known outside Japan.

What is furikake?

A Japanese rice seasoning usually made with nori seaweed, sesame seeds and salt, sometimes with bonito, egg or shiso.

Do mochi need refrigeration?

Shelf-stable packaged mochi doesn't; ice cream mochi must stay frozen. Follow the label.

Are Japanese snacks gluten-free?

Some rice crackers are, but many use soy sauce, which contains wheat. Check each label.

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