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Swedish Candy

Swedish candy means pick-and-mix: foamy, sour, fruity and salty sweets traditionally bought by weight. Here's how to choose a mix, spot gelatin-free options and keep it fresh.

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Swedish candy means pick-and-mix: foamy, sour, fruity and salty sweets traditionally bought by weight. Here's how to choose a mix, spot gelatin-free options and keep it fresh.

What makes Swedish candy different?

In Sweden, loose sweets (lösgodis) are a weekly ritual, and many families keep the tradition of lördagsgodis, or Saturday sweets. Swedish-style candy took off in the US in 2024, when videos of pick-and-mix walls and brands like BUBS, known for sour foam skulls and ovals, went viral.

The style differs from typical American gummies: soft foam textures, fizzy sour sugar coatings, and salty licorice (salmiak) that surprises first-timers.

How to choose

  • Sour or sweet: sour-coated pieces are fizzy and tart; foam candies are soft and marshmallow-like.
  • Gelatin: many Swedish-style sweets use plant-based gelling agents such as pectin or starch instead of gelatin, but not all do. Check the ingredients if you avoid gelatin.
  • Licorice: salty licorice is an acquired taste; mixes described as sweet usually leave it out.
  • Size: 1–2 lb mixes are good for sharing; smaller bags let you try a brand first.

Brands and prices

Brands in this collection include Scandylicious, Swedish Fish, Pickmix Candy Sweden, Kolsvart, Munchique and Try New Treats. Most products are priced between $20 and $43. You'll also find items labeled gluten-free, vegan and non-GMO by their makers.

Popular picks

Serving and storage

Keep candy sealed and away from heat and humidity, since foams and gummies firm up when exposed to air. For a party, set out a fika-style board (fika is the Swedish coffee break) with sweet, sour and chocolate pieces.

Frequently asked questions

Why is Swedish candy popular in the US?

Short videos of Swedish pick-and-mix walls and sour BUBS candy spread online in 2024, and shoppers wanted the foamy, tangy textures that are less common in American candy.

Is Swedish candy vegan?

Some is. Many foams and gummies are gelatin-free, but recipes vary by brand and piece, and some use beeswax, shellac or dairy. Always check the ingredient list.

What is salty licorice?

Licorice flavored with ammonium chloride (salmiak), popular across the Nordic countries. It tastes strongly salty.

Are Swedish Fish from Sweden?

They were originally developed by the Swedish confectioner Malaco for the North American market.

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